Studienarbeit aus dem Jahr 2002 im Fachbereich Geowissenschaften / Geographie - Bevouml;lkerungsgeographie; Stadt- u. Raumplanung; Note: 1;3; Technische Universitauml;t Berlin (Stadt- und Regionalplanung); Veranstaltung: Geschichte der Stadt- und Regionalplanung; Sprache: Deutsch; Abstract: "So gibt es politisch einen totalitauml;ren Raum; der nicht dem Menschen etwas ausrichtet; sondern der ... den Menschen ausrichtet". Diese Auml;uszlig;erung machte der damalige Berliner Kultursenator Adolf Arndt im Zusammenhang mit der Berliner Philharmonie. Man kouml;nnte auch sagen: "Totalitauml;re Rauml;ume richten den Menschen aus; demokratische richten dem Menschen etwas aus". Im Fall der Philharmonie ist es sicherlich die Musik; die dem Menschen ausgerichtet wird. Arndt fand offenbar; daszlig; das Prinzip der Demokratie durch die Philharmonie baulich zur Geltung kommt. Die Philharmonie - ein ideales Gebauml;ude? Die Aussage Arndts setzt zunauml;chst nur voraus; daszlig; er sich einer bestimmten Gesellschaftsform bewuszlig;t ist; welche er in der gebauten Umgebung wiederzuerkennen glaubt. Eine ganz andere Frage ist; ob Scharoun als Architekt der Philharmonie tatsauml;chlich bestrebt war; "Demokratie" baulich zu reflektieren und neben einem erstklassigen Konzerthaus auch ein demokratisches Gebauml;ude zu entwerfen.Wenn es mouml;glich wauml;re; einzelne Gebauml;ude zu errichten; die ein bestimmtes Weltbild idealisieren - es sei dahingestellt; ob vom Architekten beabsichtigt oder nicht -; gibt es dann auch ganze Stauml;dte; bei deren Bau diese Reflexion stattfand? Dieser Frage wird in der vorliegenden Arbeit nachgegangen.Zunauml;chst wird versucht; den Begriff "Idealstadt" zu definieren und Kriterien dafuuml;r zu finden; wann man von einer Idealstadt sprechen kann. Genuuml;gt schon das Vorhandensein eines regelmauml;szlig;igen Stadtgrundrisses oder muszlig; - was die interessantere Fragestellung ist - der Versuch vorliegen; ein bestimmtes Weltbild baulich auf den Punkt zu bringen? Nachdem dieser Frage im ersten Teil der Arbeit nachgegangen wird; werden im zweiten Teil Stauml;dte aus
#1444060 in eBooks 2012-12-18 2013-02-05File Name: B00BFG3F14
Review
18 of 20 people found the following review helpful. Good intentions but inaccurate and misleadingBy Tom HardyI applaud the authors objective to present the historical context of the IBM Design Program as being the first comprehensive effort of an American corporation to successfully transform corporate identity across a broad range of design on a global basis. This extraordinary effort by Eliot Noyes; Paul Rand and Charles Eames as IBMs original corporate consultants is without peer.However; while the authors intent is commendable; there are many glaring inaccuracies. One of several major errors is the authors assertion that after Noyes and Eames passed away in 1977; "...IBM did not deign to replace either of its leading consultants. A design system was in place; and it only required consultants in minor areas." In this regard; the author claims: "Richard Sapper was given responsibility for overseeing graphic and industrial design in the European laboratories; but the rest of Noyess and Eamess responsibilities were distributed to a cadre of thirteen design managers."I spent twenty-two years in the IBM Design Program (1970-1992) as an industrial designer; design center manager; division design manager and corporate head of the IBM Design Program and; as such; interacted directly with Noyes; Rand and Sapper during my tenure at the company. Therefore; I can attest to the fact that Richard Sapper was never given any responsibility whatsoever for overseeing graphic design in Europe; nor anywhere else in IBM for that matter. Furthermore; Sappers industrial design responsibilities were on a global basis; not only limited to Europe as the author asserts. The IBM corporate consulting role for Sapper mirrored those of Noyes within the context of designing archetypal IBM products (as exemplified by Sappers ThinkPad); and regularly providing advice and counsel for the entire IBM product line across 15 global IBM design centers.Therefore; the authors concluding supposition of the IBM Design Programs "...eventual failure to outlast the lives of its main protagonists; Noyes; Eames and Rand"; is woefully incorrect. While the presence of Noyess overarching leadership was truly missed; Sapper was appointed to the product design consultancy position in 1980 and brought his extraordinarily successful innovation track record to IBM. Also; Rand continued to serve IBM as a corporate graphic design consultant into the 1990s and also recommended distinguished information designer Edward Tufte to consult with the company; as well as utilized Swiss designers Josef Muuml;ller-Brockman and Karl Gerstner to help with graphic design across Europe. Additionally; following Noyess death; Gerald McCue; Dean of Harvard University Graduate School of Design was appointed to be IBMs corporate consultant on architecture.Yet another inaccuracy is the authors assertion that the iconic IBM Rebus design by Paul Rand (1981) "...was a violation of every rule he had established in the preceding years regarding the sanctity of IBM graphics" and implying Rands innovative rebus concept was due to the IBM Design Program being "greatly weakened in Noyess absence." The truth is that only IBMs legal department initially thought Rands innovative rebus would somehow violate IBMs logo trademark protection. Rand and design management fought this perception and eventually prevailed; resulting in the IBM rebus becoming a classic icon in the annals of graphic design. IBM continues to use the rebus today to symbolize IBM as humanistic and innovative.While this book provides a generalized insight into the IBM Design Programs scope and impact on modern design culture; its content contains numerous mistakes and the authors concluding supposition is based on inaccurate claims. Consequently; this book is not recommended as an accurate; scholarly account of IBM Design Program history. Instead; read: "Eliot Noyes" by Gordon Bruce; "Paul Rand" by Steven Heller and "Eames Design" by John Neuhart; Marilyn Neuhart and Ray Eames for a credible history of the seminal IBM Design Program.2 of 3 people found the following review helpful. Intense but InformativeBy Devin S OBryanGreat historical writing. Harwoods retelling was quite a bit more academic than I was anticipating; but it very engaging as he weaves together a tapestry of design history and theory.0 of 2 people found the following review helpful. good synthesis in need of original conclusionsBy re-viewibms design story ties together the motivations of the most celebrated graphic and product designers of the post world war ii period : rand; eames; noyes. ibm computer was the worthiest product that postwar "commercial artists" could imagine developing designs formdash;who may have considered the computer a much higher achievement than hats; cigars; food mixers; or lounge chairs. the book is meticulously researched and synthesized; only to be held back by compulsory Foucault references (that are necessary to get published by the minnesota press perhaps). final conclusions suffer; since facts are filtered through someone elses lense / theory /opinion; not strictly by the authors own personal agency (which is the standard post-modern architecture-school-model that passes as "methodology" today). high design couldnt last forever; definitely not into the 1970s and the 80s. but why? for original and insightful answers to all these question and what it "means" to design computers as they become less and less tangible see meikles chapter from "design in the usa." also see otl aichers "world as design" for insights about design touching on the engineers territory. mdash;these are answers that do not hold on "theories" for dear life.