Automated Lighting: The Art and Science of Moving Light in Theatre; Live Performance and Entertainment continues to be the most trusted text for working and aspiring lighting professionals. Now in its second edition; it has been fully updated to include new advances in lamp sources such as LEDs and plasma lamps; automated and programmable displays; updates for managing color; and new methods for using electronics. Its clear; easy-to-understand language also includes enough detailed information for the most experienced technician and engineer.
#1106474 in eBooks 2013-05-20 2013-05-20File Name: B00ABLEK5E
Review
3 of 3 people found the following review helpful. Must read for those looking to get into the business side of the industry!By MeganIm a student studying Business Management with a concentration in Marketing; and my career focus is in the entertainment industry. Because my college; and most other colleges; dont have a focus of film marketing; I had to do some digging myself. I came across this book; and I couldnt be more thrilled about it!When most people hear someone say "entertainment industry"; they think in terms of actors; singers; and entertainers. But most dont realize that these people and their projectS such as films; and even albums are just a product being sold by a business. A movie is a product. An actor is a product. An album is a product. And just like any other product; it needs to marketed in order to be intrigued by an audience. Marketing to Moviegoers tells all about the process of getting a movie ready to be seen by the public. Millions of dollars goes into marketing films; and a ton of time is spent making the best possible marketing campaign for films. This book gives all the details; from start to finish about how major studios as well as independent studios market films to reach mass audiences.I absolutely recommend it; whether youre interested in film marketing; or if youre interested in directing or producing films; you need to know how to get your piece of art out to your desired audience.3 of 3 people found the following review helpful. A Must Read!By Gene Del VecchioMany would-be filmmakers aspire to write and produce a great film and have it launched into the world to rave reviews; but they do not realize that marketing plays a role that is an important; and many times more important; than the quality of the narrative itself. Marketing to Moviegoers explores the essential elements of marketing films. It should be used in every film school. But sadly; too many film schools do not devote enough study to marketing; and so their students are left with only half the tools that they so desperately need. Film instructors need to assign this book as required reading. If not; students need to demand it. Both will profit from it.Gene Del Vecchio; Author of Creating Blockbusters0 of 0 people found the following review helpful. Theriot world expert says its epicBy Brian TheriotI am CEO iguana media groupThis is the bible[...]