ebooks Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces) by Miriam Greenberg in Arts-Photography

Description

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history; showing who produces brands and how; and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.