ePub Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll by Roger Blackwell; Tina Stephan in Arts-Photography

Description

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones; Elton John; Aerosmith; and others who create it; unmatched; and the lessons for corporate America; endless. In the past; business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention; spending; and loyalty. However; in todayrsquo;s hyper-competitive marketplace; managers are looking for ways to shake; rattle; and roll corporate Americarsquo;s traditional marketing and branding mindset. In Brands That Rock; Roger Blackwell and Tina Stephan; co-authors of best-selling Customers Rule! and From Mind To Market; take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique; behind-the-music look at how businesses can increase brand awareness; customer loyalty; and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep; emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans; while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses; from Victoriarsquo;s Secret and Wal-Mart to Cadillac and Kraft; have implemented lsquo;rock and roll strategiesrsquo; to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders; Brands That Rock will relate to managers who grew up with classic rock; showing them how build iconic brands; and delight fans decade after decade. Roger D. Blackwell (Columbus; OH) is President of Roger Blackwell Associates; a consulting firm that works with Fortune 500 companies in the areas of consumer trends; strategy; e-commerce; and global business. A highly sought-after speaker; he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus; OH and New York; NY) is Vice President of Roger Blackwell Associates. Together; they have collaborated on eight books; including Customers Rule! and From Mind to Market; and numerous articles and research projects.