Many actors treat their profession as a purely artistic endeavor; rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods; many performers can get quickly discouraged by the vicious circle of audition and rejection. However; with a little foresight and planning; actors can learn how to become their own best advocates for a career in the business of show. In Act Like Itrsquo;s Your Business:Branding and Marketing Strategies for Actors; Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the processmdash;from choosing clothing; arranging headshots; and designing resumes to selecting a repertoire; building a website; obtaining business cards; and networking. Flom also offers advice on such real-world issues as goal-setting; finances; contracts; and day jobs and provides insight and guidance on how to approach agents; auditions; and casting directors. A book of empowerment meant to shift the balance of control to actors themselves; Act Like Itrsquo;s Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step; this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
#413232 in eBooks 2014-09-02 2014-09-02File Name: B00DPM807K
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