Storytelling can be a lifelong and life sustaining habit of mind; a personal inheritance that connects us to our communities. It can also serve as an organizational inheritancemdash;a management tool that helps businesses to develop and thrive. For more than a decade; award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization; she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on the role of storytelling at the enterprise level; this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron; FedEx; Phillips; and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes; such as making sense of their strategy; communicating it; and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals; theres much that any of us can extrapolate from their experience to create stories to further our own objectives.To show the reach of storytelling; Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms; to corporate communication and digital media experts; to filmmakersmdash;arguably the world experts in visual storytelling. She draws out specific lessons learned; and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business; Forman takes inspiration from narratives in literature and film; philosophical and social thought; and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story."This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained; powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
#1008531 in eBooks 2012-09-10 2012-09-10File Name: B00C3K688I
Review
3 of 3 people found the following review helpful. This Rocks!By diamonddave247I am a beginning guitarist. Just a few months of learning a handful of chords for me. So; I got this "4 Chord Rock" book today; and I was a bit skeptical since some books are way too difficult for beginners even though they are advertised as such. I opened up the book; and immediately started playing the chords and singing along with several great songs found in this book! I have no doubt that; with a little practice; I will master playing the chords and perhaps even the finger picking parts. I am really happy with this purchase and I recommend it for the true beginner (1st year) guitarist. I may just go purchase the "3 Chord Rock" and "5 Chord Rock" books now; too!1 of 1 people found the following review helpful. Disappointed in this kindle book because when you zoom in ...By TammieDisappointed in this kindle book because when you zoom in on the ipad; so you can see it well enough to play; it is blurry. And once you zoom in; you cant turn the page without undoing the zoom. This doesnt make for smooth guitar playing.2 of 2 people found the following review helpful. Not a bad bookBy Shawn C BellmoreThis book is OK. Its helping me understand the chords better in my playing. Not sure if I would purchase another of this 4 chord type of book or not. I would certainly need to review the list of songs prior to purchase.