Graphic design is a crowded; highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur; Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a clients needs; and ignore basic business skills such as writing; record keeping; and relationship building. This practical insiderrsquo;s guide explains how to build a profitable; sustainable design business. Packed with sample agreements; letters; forms; and more; it reveals how to:bull; Create a website and portfolio that highlight design solutionsbull; Do pre-pitch research and deliver winning presentationsbull; Prepare inviting proposals that win lucrative contractsbull; Establish a reliable system for tracking billable hours (and staying solvent)bull; Use cold-calling strategies even sales phobics can masterbull; Quantify design decisions in ways that business management can relate to and respectbull; Break out of ldquo;freelancerrdquo; mode to highly compensated creative consultantThe field of design is littered with failures. To stand out and succeed; you need to be professional; efficient; and focused on the bottom-line results that clients value. The Graphic Designers Business Survival Guide shows you how.
#2488894 in eBooks 2012-12-31 2012-12-31File Name: B00AG4JLRI
Review
1 of 1 people found the following review helpful. A bit dated..By K. R.A bit dated; but still a good introduction to drawing clothing that looks like people wearing it. With only 48 pages (and most of that illustrations); this is a pretty short book. I would say that this would be more for someone with intermediate drawing skills as it is more of a learn from shown examples and less "explain it to me in detail". Im happy with my purchase.I would recommend this book too as its a bit more comprehensive - if you can find a copy of it (think its out-of-print)Dynamic Wrinkles and Drapery: Solutions for Drawing the Clothed Figure (Practical Art Books) by Hogarth; Burne unknown edition [Paperback(1995)]24 of 25 people found the following review helpful. I only wish there were more pages...By W. WatsonThis book was originally written in 1947. It is only about 48 pages long. I feel I should say that up front; because people who purchase this book may look at its length and think theyve been ripped off; but you would be sorely mistaken. This authors way of explaining fabric and how it moves was simple and easy to understand. Its filled with practical examples that give you a solid; practical knowledge. Its not filled with a bunch of pictures of the author trying to show off how good an artist he/she is. It looks dated in what theyre wearing; but fabric today bunches and folds just like fabric in 1947. I take this book whenever I take my drawing pad somewhere.He basically breaks it down into how the body supports garments and what happens when you move. Fabric does pretty much two things --it pulls and it bunches. Drawing fabric boils down to understanding where its going to do either. I havent seen a better presentation of that information. You can spend 3x as much and not get as good of an explanation that you get in this simple book.13 of 13 people found the following review helpful. Straightforward; clear guidanceBy adyiaOf the many "how to" art books on my shelf; this little gem is my favorite. The concepts of clothing on the human figure are presented in a simple manner with clear illustrations making every point the author discusses. As a visual learner (as many artists are!) it doesnt get better than this. MANY illustrations; and few words. Exactly as it should be in an art instruction book. A potentially complicated topic has been presented in a simple; understandable; and usable way.As the other reviewer states; the clothing itself is dated; but the concepts are timeless. I plan to use this book as a guide in my own work as an professional artist; and in teaching my young students as well.