Part memoir; part business manual; and 100% juicymdash;the inside story of Juicy Couture; one of the most iconic brands of our times While working together at a Los Angeles boutique; Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable; fitted T-shirts; they set up shop in Gelarsquo;s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did; they both had to be obsessed by it. The best friendsrsquo; project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million; but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up; using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tacticsmdash;sending Madonna a tracksuit with her nickname; Madge; embroidered on itmdash;and created a unique; bold; and unconventional business plan that was all their own: the Glitter Plan. Now; Pam and Gela reveal the secrets of Juicyrsquo;s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learnedmdash;like the time robbers stole one thousand pairs of maternity shortalls; which the partners took as the first sign to get out of the maternity clothing business. Told in the bright; cheery voice that defines Juicy style even today; The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers; Juicy fans; and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gelarsquo;s multimillion-dollar fashion empire.
#1619457 in eBooks 2013-10-10 2013-10-18File Name: B00G1LKWIC
Review
0 of 0 people found the following review helpful. some real gemsBy Carol BoydThis is a nice resource with some cool old songs I hadnt seen anywhere else; and we enjoyed the rich historical context.0 of 0 people found the following review helpful. Five StarsBy JudyGreat old songs1 of 3 people found the following review helpful. Old Time String Band SongbookBy G. jacquesLate Mike Seeger and John Cohen (New Lost City Ramblers) present some very interresting songs among thousands they know.A must for the culture of the French Man I am who got so much relation with the US.Dont miss this book.Jacques GayanParis France