Communicating radical innovation is very different from discussing marginal change. Erwins book provides a serious analysis of why; in this era of VUCAmdash;Volatility; Uncertainty; Complexity and Ambiguitymdash;we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete; practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. mdash;Bruce Nussbaum; author of Creative Intelligence; former assistant managing editor for BusinessWeek; and Professor of Innovation Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success; both inside your companymdash;overcoming organizational barriers; as well as outsidemdash;convincing your customers. This is an essential read for those who not only preach for improving the current state of things; but more important to those responsible for executing it." mdash;Luis Arnal; Managing Partner; INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models; framework; methods; and tools for navigating the 21st-century challenges of creating The New. Finally; a useful resource to navigate the complexity of creating The New." mdash;Clement Mok; Designer; Entrepreneur; and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight; influence; and impact." mdash;Paul Siebert; Director of Research + Strategy; Steelcase
#2203536 in eBooks 2013-08-28 2013-08-28File Name: B00EV32KZA
Review
5 of 5 people found the following review helpful. No Simple HighwayBy OBIEThere are 3 types of Grateful Dead books out now for the 50th anniversary; the first is memoirs from the insiders; Like Phil; Bill; Dennis McNally; Rock Scully....;then theres the ones by fans; like David Gans or Blair Jackson that give the view from close to the inner circle but not privy to the inner dealings making them outsiders like most of us; then theres a 3rd type of GD book something called Grateful Dead studies; this is one of those. Most Grateful Dead studies books are dry and technical as the authors try to make the case that deadheads are a real subculture worth academic study.This one flows well and was an easy summer read. It is well researched and quotes liberally from various inner and fan sources; but manages to come up with some new quotes to keep it interesting enough to look for more unique interviews. The addition of the cultural; political and sociological context to the well known GD narrative reminded me of events I had forgotten which were part of the times. This made it feel more like a history book that happened to be centered on the GD timeline. This is not a bad thing.The thesis of the book was well developed and details were given a fairly unbiased description without gossip or moralizing about the lifestyle choices of the people involved.Seems like a person I would like to have a chat with to continue the conversation.12 of 13 people found the following review helpful. Written with Insight and CareBy Erin LeeVery well written. I like that the book is not only about the band. I am glad that there is a lot of historical information about the general state of the nation and the world at each time in the Deads history. Richardson also offers new insights and new stories. He really thought about the book rather than just spitting out a book to be sold. I think a lot of people can learn about our town and our nation and the band and its followers from Richardson.1 of 1 people found the following review helpful. A very good look back at 50 years of Grateful Dead historyBy GRATEFUL DEAD BOOKS LLCA very good look back at 50 years of Grateful Dead history. I learned quite a few new facts about the GD. The research and interviews are first rate. Everything is supported with attributions and sources. The writing style is a sort of stream of conscious factual style interspersed with critical and relevant commentary. Serious Deadheads will find more of a recitation of countless articles but its great to have all those nuggets in one book....(Why was Jerrys quote bleeped ?)...Anyway good job and a needed text in the ever growing GD library.www.gratefuldeadbooks.com