audiobook Design Brooklyn by Anne Hellman in Arts-Photography

Description

The Kardashian family is a contemporary cultural touchstone; recognizable throughout the world connoting warrantless celebrity; voluptuous beauty; and social media savviness. Amanda Scheiner McClain explores the Kardashiansrsquo; brand and celebrity via narrative discourse analyses of their hit reality television series; Keeping Up with the Kardashians; social media utilization; and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms; values; and ideologies; as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism; family/business; beauty/unhappiness; narcissism/celebrity; intimate/transgressiveness; and traditional/nontraditional gender roles; as well as materialism and public vs. private spheres themes. In addition; a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single; sellable image across media. Through interactive media and just being themselves; the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand; celebrity; and profits.