This book examines the relationship between two divergent fields ndash; corporate activity and heritage conservation ndash; linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation; benefits to heritage site visitors; sustainable development impacts; and corporate benefits such as improved reputation; this book outlines the shared value of corporate support for cultural heritage sites; and encourages financial and in-kind support for conservation and responsible activity by the private sector.Providing a convincing commercial rationale for CSR managers to engage with cultural heritage sites; this book suggests how companies may reap the benefits of CSR for heritage. Author Fiona Starr offers advice for companies looking to specialize in a unique CSR endeavor; especially those looking to engage with emerging markets. The book also provides useful strategies for heritage managers to attract CSR and financial support; offering new look at the financing of heritage conservation at both international and local levels and providing a new approach to the future of financing of cultural heritage conservation
#784866 in eBooks 2013-01-17 2013-01-17File Name: B00B3SISDO
Review
0 of 0 people found the following review helpful. Awesome book!By Melinda RichardsI was honored to be able to work on a Stickworks creation in Oregon this spring; and bought a copy for Patrick to sign. The book beautifully captures the magic of these incredible stick sculptures!10 of 11 people found the following review helpful. Gorgeous; Inspiring Photos; Interesting Writing on ProcessBy vintagebarrioThis book is beautiful. My only criticism is that the book is not big enough! These are amazing works and captured pretty well here; but the scale is not huge. Not being coffee table sized is nice in some ways; since theres some engrossing text that would be awkward to read curled up on the couch if this was larger. But youll want more after looking at these. Cant wait to see one of Doughertys pieces in person now.Great descriptions by artist how works came into being and interesting anecdotes about each worksites particular challenges and assets. Getting the back story; sort of a behind the scenes view; on each installation was fascinating and instructive. I loved knowing how the fire inspectors reacted to some of these sculptures in New York; and how a rough neighborhood on Melrose in Los Angeles got excited about a wall piece on a building there.Also; as a person very curious about the logistics of projects like this; I was especially pleased to get some of the more technical aspects of construction; how gravity defying pieces were built on scaffolds or placed with cranes -- cool stuff.I gave this book to my dad for Christmas; and after reading it; I now want a copy for myself. Will definitely give as a gift again. Great reaction. Patrick Dougherty is sort of the Billy Collins of stickwork; if I might use the comparison. Lyrical; haunting; whimsical; and transcendent. Dont miss!0 of 0 people found the following review helpful. A compelling sentient experienceBy Quiet TravellerWhat is wonderful about this artists work is the eerily-powerful presence it has. The pictures in this book convey their strange sentient delight. The pictures are large and numerous enough to appreciate this quality about them - flipping through the book is like a journey into a unique world; personal but strangely resonant. If youre attracted by the picture on the cover; the rest of the book wont disappoint you.