PDF La casa dei limoni (Tascabili. Intrecci) (Italian Edition) by Silvana Canevelli in Arts-Photography

Description

While Hollywood executives spend millions of dollars making movies; even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook; Marketing to Moviegoers: A Handbook of Strategies and Tactics; veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.While many books have been written on the business-to-business aspect of film promotion; Marichrsquo;s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a filmmdash;the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style; Marketing to Moviegoers is a must for all professionals and students in todayrsquo;s rapidly evolving film industry.