This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation; project implementation and policy/project evaluation. The author examines the strategies to date of marketing the city and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban product and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers; planners; developers; architects and city authorities.
#3582673 in eBooks 2005-11-04 2005-11-04File Name: B000OI0YVI
Review
2 of 2 people found the following review helpful. Gem of a bookBy Jim KayalarA must read for anybody in the destination marketing or tourism development business. The book starts with how marketing evolved; called "boosterism" at the time! Invaluable insight is gained into the marketing communications of the times as the book depicts the selling of the frontier; (US Midwest); selling towns and cities to the masses. There are numerous examples of ads used starting with the 1850s. Did you know that Atlantic City; New Jersey at one time was sold as "The Playground of the World"? Great book. Jim Kayalar is a certified management consultant and has consulted for tourism development organizations; hotels and resorts. His corporate web site can be found at [...]