The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout; Packaging Design; Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance; step-by-step descriptions of the creative process; and all-important insights into the varying perspectives of the stakeholders; the design phases; and the production process; this book illuminates the business of packaging design like no other. Whether youre a designer; brand manager; or packaging manufacturer; the highly visual coverage in Packaging Design will be useful to you; as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives; this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process; including the business of packaging design; terminology; design principles; the creative process; and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for todays business Useful appendices on portfolio preparation for the student and the professional; along with general legal and regulatory issues and professional practice guidelines
#4242314 in eBooks 2006-02-07 2006-02-07File Name: B00BD9TO68
Review
105 of 111 people found the following review helpful. Exquisite biography of a musical masterBy Steven PetersonThis is a rich and nuanced biography of Ludwig van Beethoven--warts and all. The book does not romanticize him; it does not take a critical orientation. It is an evenhanded consideration of a complex; extraordinarily talented; difficult person. And it highlights his musical output--making the book very compelling.This is; on the one hand; a cradle to grave biography; beginning with his familys background and his early life (I had always thought it settled that his birth was on December 16; 1770--but not so certain according to the author). The book explores his childhood as a prodigy; pushed by his father to generate income. His father championed him as a new Mozart (indeed; the young Beethoven met Mozart once; to no great advantage).The book also traces his musical output; from childhood efforts to his mature works--the final string quartets; Symphony # 9; Missa Solemnis; and the like. One of the stronger features of the book is the authors detailed discussion of selected works; in terms of their "musicality." Jan Swafford; the author; teaches music history; theory; and composition--so that he has the requisite background for making sense of Beethovens music. I cannot read music; so that his inclusion of the music itself is beyond me--but his description of the music informs well enough.The book also considers the arc of Beethovens life--his battles with others; his friends; his volatile temperament; his relationship as guardian of his nephew; his (ill-fated) loves; his challenging economic situation over time; his scheming to enhance his income (sometimes offering several publishing companies the same piece of music!); his progressive deafness (a tragedy for a composer and a pianist) and so on.All in all; an important work if one wishes to understand better Beethovens life and art.But the value of this book is (a) a deeper understanding of Beethoven the person and (b) his music and how it came about.1 of 1 people found the following review helpful. DaDaDaDum!!!By Katy 0416It did meet expectations!... I "thought" I understood the meanings and various moves of a symphony...I learned so very much..So very much!...Liked how it integrated the evolving time in world history...Caution: a basic knowledge of music will help... There are more than a few times when explanations become very involved... Its a great book; worthy of a read..!0 of 0 people found the following review helpful. Excels In Describing How Beethovens Music Championed The Enlightenment ... And Was Musically InnovativeBy JPIn addition to the usual biography about Beethovens many personal "quirks; author Jan Swafford especially excels in (1) providing very informative descriptions of how Beethovens music championed of the emerging "commoner" Enlightenment; and (2) in using his musicologist training to describe in simple language (even a layman like me could understand) the innovatively technical aspects of Beethovens piano sonatas; concertos; the "Missa Solemnis" . . . and especially his 3rd; 5th; 7th and glorious 9th symphony!