What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is; and always has been; communication.Drawing on a range of theoretical approaches including those of Derrida; Saussure; Foucault; and Barthes; and taking examples from advertising; magazines; illustration; website design; comics; greetings cards and packaging; Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups; age groups and gender groups are represented in graphic design; as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism; and its relevance to postmodernism and globalisation in the twenty-first century and asks why; when graphic design is such an integral part of our society and culture; it is not acknowledged and understood in the same way that art is.
#2867371 in eBooks 2013-07-04 2013-07-04File Name: B00DSLXXPW
Review
0 of 0 people found the following review helpful. Well DoneBy CEC12Some really good information. Im looking forward to putting it into practice.0 of 0 people found the following review helpful. This is a great book for beginning and intermediate directorsBy David TrevinoThis is a great book for beginning and intermediate directors. Jon gives a clearly outlined itinerary for a directors process to begin her directing experience. I appreciate the outline of tasks to complete as well as the suggestions to help get your actors to expand on their abilities.0 of 0 people found the following review helpful. Just what I needed!By Kristin A.This was exactly what I was looking for. Each tip is about 1-2 pages long and Jon Jory gives real; practical advice for people who direct shows. He lets you know what actors need from you as well as each type of person on the crew. The book goes through scheduling rehearsals; making lines work better; etc... Easy to read and a wonderful resource.