This unique collection highlights the importance of landscape; politics and piety to our understandings of religion and place. The geographies of religion have developed rapidly in the last couple of decades and this book provides both a conceptual framing of the key issues and debates involved; and rich illustrations through empirical case studies. The chapters span the discipline of human geography and cover contexts as diverse as veiling in Turkey; religious landscapes in rural Peru; and refugees and faith in South Africa. A number of prominent scholars and emerging researchers examine topical themes in each engaging chapter with significant foci being: religious transnationalism and religious landscapes; gendering of religious identities and contexts; fashion; faith and the body; identity; resistance and belief; immigrant identities; citizenship and spaces of belief; alternative spiritualities and places of retreat and enchantment. Together they make a series of important contributions that illuminate the central role of geography to the meaning and implications of lived religion; public piety and religious embodiment. As such; this collection will be of much interest to researchers and students working on topics relating to religion and place; including human geographers; sociologists; religious studies and religious education scholars.
#3430600 in eBooks 2012-09-14 2012-09-14File Name: B00A9YH57S
Review
1 of 1 people found the following review helpful. Good marketing promotional info for everyone; not just aspiring pop starBy Nicole ChardenetThought this was a very good analysis of how Lady Gaga has become such a huge success. Love her or hate her (and; as one whos far outside her age demographic; I dont have much of an opinion of her as a performer) she is one helluva marketer and promoter. It amazes me how she has time to do everything she does; between tweeting her own tweets and reaching out to fans. She certainly has incredible loyalty among the LGBTQ community; among others. While we cant all be Lady Gaga; and in fact most of us are *not* aspiring pop stars; this book still has a lot of useful wisdom on how to market yourself and your brand and in particular how to make your customers feel special. If Lady Gaga can manage to make her several million rabid fans feel special; very few others can argue they dont have the time for it. In particular; her focus on the "1%ers;"; or "little monsters" is where she finds her success. So theres your answer...you need to focus most of your efforts on your most rabid fans; and the rest of them will follow.2 of 2 people found the following review helpful. Market like Mother MonsterBy Jade CravenI was initially disappointed when reading the first chapter. It felt like basic marketing principles were applied to the brand of a pop culture icon. It quickly got good though - really good!Primarily; the book covers the basics of word of mouth. The concepts are simple and easily applicable. It was so useful to help start a brainstorming session on word of mouth. I read a lot of marketing books; especially around word of mouth. Many are targeted at strategists and those at the top of their marketing career. This book is relevant for most people and brands. You will have to do work to figure out how to apply the principles to your business. You dont get a framework as such; just the foundations for you to build your strategy upon.Relating these marketing ideas to Lady Gaga was an awesome move. Everyone can relate to how Gaga engages her little monsters. Its a lot easier to visualize then bland business case studies.I think a lot of business students and solo business owners would get a lot out of Monster Loyalty.0 of 0 people found the following review helpful. The online marketers Bible.By James Clark ISRAwesome. Our marketing bible at ISR Entertainment Network. Go see Ms. Jackie Huba in person if you get an opportunity. She is so charismatic and concise as a public speaker. It is a pleasure to hear her speak. She is a fountain of information for all marketers; especially in our fast changing digital landscape. This tome is a foundational reference guide and a must have book for all serious digital entrepreneurs. I give it 5 stars. Cant praise her work in this book enough. "Monster Loyalty." Well Ms. Huba; you certainly have mine. Very well done. Oh; and not just for you Lady Gaga fans. This book is actually more about successful marketing strategy using Gaga as merely a perfect example. Gagas management teams techniques for building a rabid fan base and millions of online social media followers; are reviewed and analyzed by an experienced marketing professional; Jackie Huba. My highest recommendation.