This book was first published in 1977.
#1222078 in eBooks 2013-01-11 2013-01-11File Name: B00B1XF820
Review
110 of 112 people found the following review helpful. Short; to the point; and extremely helpfulBy Amy E. HenryThis is a small book; but it has a large amount of information; presented in an order different than I expected. She focuses on four major areas to consider for marketing and selling; and has a no-nonsense realistic approach.I really liked her point about finding out WHAT sells by experimenting first; that what you think is your best may not be what your buyers think. She discusses researching at shows; finding your niche; and then creating a look to your marketing materials to match. I would have thought that would come after establishing sales; but her reasoning is solid.The fact that she has experience in the business helps a great deal; you arent just getting "theoretical advice" or general business advice. Keep in mind; there are no jewelry instructions in this book; its purely looking at the business end (which was good in my opinion).The only thing I thought could have been more in depth is to suggest readers work on creating highest quality products; establishing high standards and not looking like everyone elses projects. That and a bit more proof-reading would have been good (several typos in the last chapters were distracting and very obvious). And I would have liked a bit more information on dealing with returns; and goods damaged by the buyer.All in all I really liked this book and will refer to it often. The illustrations are also really helpful.1 of 1 people found the following review helpful. Dont botherBy C. FurrowJust logical stuff here. Nothing I didnt already know25 of 25 people found the following review helpful. Great book. Excellent ideasBy LS VenturesThis is a gem of a book. It has a lot of great ideas on how to build up your company and get things moving. Being a graphic designer by training I know all about branding and creating an image. So that was the one of the first things that I did. But most of the other ideas were new to me and very useful. I have a large room in which my workshop is situated; but I hadnt really considered turning a portion of it into a gallery. But its a great idea and I am now in the process of doing just that. The advice on getting into boutiques is also very good. I would say this little book is well worth the price and I recommend it highly to any aspiring jeweler. I would also say that the advice is probably good for other crafters and artisans.