As visual animals architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication; i.e. at their point of sale. By substituting the words communication and presentation with the word selling we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and; therefore; more successful design tool.
#4359234 in eBooks 2003-09-02 2003-09-02File Name: B000PUB70W
Review
3 of 3 people found the following review helpful. A gift for my brotherBy Thelma L JamesMy brother; a self-taught artist; is always eager to learn new techniques to use in his paintings and drawings. He told me he was able to use quite a few of the ideas he found in the book.5 of 8 people found the following review helpful. No!By MrsDavenportI do not recommend this book. The author rambles on and on; but does not give instructional or technical help. Very disappointed in this book. Wish I could receive my money and shipping back.