Design is at the essence of storytelling; but how does a production find its style and identity? This book explains how to approach design; whether for film; television; video promo or commercial making; and introduces the techniques needed to make ideas happen. Through theory and practical exercises; it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team; including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas; and suggests ways to illustrate them; Explores the importance of images; colour; texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions; and shows how design decisions contribute to the story.
#1103644 in eBooks 2013-03-14 2013-03-14File Name: B00APDNPBI
Review
2 of 2 people found the following review helpful. Kindle Version ReviewBy Ed RecifeThis review is only for the Kindle Version. The low rate is not due its content; but due the low quality of the images used on the Kindle Version. Being a drawing book; you would expect great quality images that you can study and analyze; but instead every image is very small; and when you zoom it; it looses so much quality that you can barely recognize the stroke lines... So; if you want to purchase this book; buy the printed copy instead!0 of 0 people found the following review helpful. The print is awful. Every other page has a white line through it.By seleneThe print is awful. Every other page has a white line through it. This books is far from being even remotely an acceptable reprint of the original book. The print is awful. Every other page has a 1/4 to 1/2 inch white line through it from top to bottom. All other pages are barely visible. I wouldnt even give it one star if it were possible to give it none.0 of 0 people found the following review helpful. ArtBy CustomerIt was great!