Styles in advertising will change; but there is no copywriter; artist; or campaign planner who will not profit by studying proved successes; whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print; plus an additiional 13 added especially for this edition. These 113 ads are proven salesmen―almost every one had phenomenal results. They have not been included because of personal whim; or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation; built reputations; gave new expressions to the language and―first and foremost―sold millions of dollars of merchandise; from Rolls Royce automobiles to Lux Soap; from Riviera Pears to Steinway Pianos. You learn the salient facts behind these ads as well; often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts; reasonings; and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the "Five Foot Shelf" ad; which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibbs "Priceless Ingredient."
#548116 in eBooks 2012-11-09 2012-11-09File Name: B00A73FI3Y
Review
0 of 0 people found the following review helpful. Godspell Vocal ScoreBy NancyWonderful keepsake; with pictures from the original show. Unfortunately; "Beautiful City" is not included; I think; because it was not in the original show. I wish there was a spiral-bound version so the book would stay open better.0 of 0 people found the following review helpful. I love the 2011 arrangementsBy cHRISTINE N. JARCI love the 2011 arrangements. Save for Beautiful City; the book contains the originals. A bit of a bait switch. So; yeah; I am disappointed; and it may mean I need to find a copy of the score to transcribe some of the new parts.1 of 1 people found the following review helpful. Godspell: Vocal SelectopmsBy Tina E. DetweilerThis is one of my most favorite musicals. The variety of the styles of songsincluded are fun and thought provoking. As a Christian; I find the messageencouraging and it makes me want to read the Scriptures again. For non-believers the show is still fun. The book arrived quickly;in good shape as promissed; with good packaging and at a good price.