DOC The Dramatic Imagination: Reflections and Speculations on the Art of the Theatre; Reissue (Theatre Arts Book) by Robert Edmond Jones in Arts-Photography

Review

0 of 0 people found the following review helpful. Learn about how musical acts craft a strategy in various facets of their trade and reach out to their consumers (fans)By NASH FULENAI am an avid fan of music bands and artists; especially in how their stories behind the stories can be paralleled to those of companies and business stories. Learn about how these acts craft a strategy in various facets of their trade and reach out to their consumers (fans).My complaint is that the author only focuses on commercial rather than critical success; i.e. on the chart-topping successes and fails to see that some bands realise their fortunes via other means; as for example; through concert performances or product merchandising or that some really are not intent on being number 1 and the market leader but enjoy themselves too in the process and not just being a Billboard or Grammy winner.6 of 6 people found the following review helpful. Engaging; entertaining; approach to marketing strategyBy DaveAnother reviewer had several harsh things to say about this book; which probably stems from the books front cover positioning this as a text for "business leaders". While business leaders might indeed gain some useful insights from the authors; this book isnt explicitly for them. Its for every marketer with an FM radio.The authors make liberal use of pop culture references throughout the book; providing touchpoints that readers will instantly relate to. For example; Ive read a number of books that analyze the strategies that built Wal Mart into the giant it is today; but none have been as interesting as this books treatment of the topic. Heres a bit from Chapter 4 of the book:"Like KISS; which had decided that starting out as a whale in a pond was better than starting out as a minnow in an ocean; Wal-Mart chose to build its brand and fan base in rural America; segment by segment; foregoing mass markets where it had relatively few differential advantages. By staying away from cities and suburbs; Wal-Mart avoided head-to-head competition with giants Sears and Montgomery Ward.... winning fans town by town for several decades; gradually amassing scale."The authors have packed the book with this sort of imagery; making the marketing concepts covered a snap to grasp. To put it simply; this book rocks!0 of 0 people found the following review helpful. Excellent Read! Turn your clients into fans!By James BohrerActionable advice for entrepreneurs that want to strengthen relationships with their customers.This book is loaded with examples of how rock stars create an emotional connection with their fans and in turn how we can. I am using lessons learned from this book every day in my business.I recommend this book to anyone who wants to strengthen relations with existing clients and earn new clients!