The essential packaging design resource; now with more patterns than ever! For more than two decades; The Packaging Designers Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designsmdash;more than any other bookmdash;all drawn to scale and ready to be traced; scanned; or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs; including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specificationsmdash;many are easily converted to alternate usesmdash;and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this editionmdash;over 600 patterns in all A broad array of patterns for folding cartons; trays; tubes; sleeves; wraps; folders; rigid boxes; corrugated containers; and point-of-purchase displays Proven; scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date; The Packaging Designers Book of Patterns; Fourth Edition enables packaging; display; and graphic designers and students to achieve project-specific design objectives with precision and confidence.
#820363 in eBooks 2012-11-19 2012-11-19File Name: B00AB1T7FC
Review
6 of 6 people found the following review helpful. An important and engaging study.By Allan G. HunterDavid Whitleys excellent book is remarkable for many reasons; chief amid which is that he is supremely sensitive to the way Disney-made animated movies (and he usefully differentiates between later movies made by the Disney studios and those overseen by Walt Disney himself) have shaped our ways of seeing nature. He takes the trouble to observe not only what the movies present but precisely how they do so - and in the process reveals some fascinating insights into the ways we have seen and continue to conceive what `Nature might be.Its not a small point - as Whitley remarks; Bambi was in 1990 the third highest grossing movie of all time; having had a run of nearly 50 years at that point; and it has shaped attitudes in adults and in children alike. As those children became adults they carried their prejudices into a modern world that has been less than sympathetic towards nature in any guise.Whitleys analysis is especially illuminating when he comes to look at Pocahontas and to untangle for us the cultural evasions that the movie embodies on both sides of the arguments about colonization. While the Europeans tended to see America as a place to gather wealth so they could return home; the attitudes of the Native Americans were hardly as simple or as naiuml;ve as they have been presented to us over the centuries; and so in Pocahontas we see an attitude critical of the colonists but also surprisingly unquestioning of the peoples they discovered. Gently; Whitley brings us into contact with our own blind-spots about what we imagine our history to be and how we tend to look at the natural world; shaping it in ways that say a great deal about our human capacities for delusion.If were to come to some realistic understanding about what our relationship to the natural world might be - and as we destroy more and more forest and ransack unspoiled land in our economic rapacity for raw materials its a good question to pose - then well need such sensitive and intelligent assessments of our world as Whitley supplies.Whitleys admirable close readings; his extensive and eye-opening research; and his lightness of touch when dealing with these movies reveal them in a whole new way. This is a book to own; to re-read; and to treasure.Allan Hunter[...]