Get tactical insight from the top business-to-business branding expertsmdash;and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte; the worlds largest professional services organization; to help other business-to-business operations deliver a high-impact; value-added brand experience. This book will illustrate all the components of an integrated brand identity system; and how they can be crafted and implemented for optimal effect. Here; the speculative is replaced by the proven: a seamless framework for global brand success; created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media; two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear; linear path toward achieving your brand objectives; this impressive single-source volume is the one book no business marketing professional should be without.
#477137 in eBooks 2013-10-29 2013-10-29File Name: B00C5R7FXQ
Review
1 of 1 people found the following review helpful. Good into to the subjectBy Nicholas I.Easy text; good examples. A few more pictures would have been lovely. Drawings and cutaways are very helpful. Short discussion of Tudor style influence on more modern buildings at the end. The meat is the thematic exposition of exterior; interior and surrounds of the Tudor house; from decor to use. Comprehensive overview for the casually interested.0 of 0 people found the following review helpful. Five StarsBy Ana M Abreu -VelezGood book.0 of 0 people found the following review helpful. Wonderful little guide!By M. SheherdThis little guide packs more useful information into 59 pages than most books seem to do in over 100 pages. The writer makes no waste of words and most everything is accompanied by a wonderful; albeit small illustration to drive home the main points. The basic Tudor house is viewed through several lenses; what changed in society to give rise to the Tudor style; what was it constructed out of; the details of the various interior spaces; its decline and revival and features of revival structures. Were it slightly longer and had great photographs to accompany the illustrations it would receive 5 starts.