Gender; Branding; and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology; mass communication; and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals; magazine covers; and fashion lines; let alone record deals. This focus on the female pop starrsquo;s body as her core asset has resigned many women to being "short term brands;" positioned to earn as much money as possible before burning out or aging ungracefully. This book; which includes interview data from music industry insiders; explores the sociological forces that drive women into these tired representations; and the ramifications on the greater social world.This book is for Sociology of Media and Sociology of Popular Culture courses.
#2278396 in eBooks 2013-02-11 2013-02-11File Name: B00BEGBR5G
Review
13 of 13 people found the following review helpful. Good book for those into animation and designBy Parka[[VIDEOID:mo2IKTQCAW23DW5]]The Noble Approach is a book thats part biography and part animation design tips featuring the late great Maurice Noble.As a kid; I would watch the Warner Bros cartoons and never think about things like art and design. They are good which is why people watch them.Well; in this book; youll go behind the scenes and look at the person who has a hand at creating some of these animated productions; and understand his design philosophies.Author Tod Polson who has apprenticed under Noble has done a good job with the biography detailing the designers life and career right from the start. Its an inspiring tale of someone who has gone through a tumultuous period; with the need to support his family while still young; going through various career changes; having the ups and downs with co-workers; while still maintaining the passion to put out good design for animation and screen.The biography is about a third of the book. The rest are his philosophies on design. Its on how he handles story beats; story elements; using reference; contrast; simplifying elements; colour theory; perspective; layout; and more. The text and the illustrated examples are insightful. Its a collection of design principles he has learned and compiled over the 60 years he spent in the industry.Its a good book for those into animation and design; or into traditional animation design.(There are more pictures of the book on my blog. Just visit my profile for the link.)1 of 1 people found the following review helpful. This should be in your library.By daniel SchierOne of the best animation books I have. Ive collected many animation books. This one is at the top of the heap. Theres plenty of great art examples in this book from one of - if not the best animation bg designers of all time. Much of the art is in raw form to illustrate points - its not just a series of pretty pictures. And you get to hear his perspective on design for animation and read insights into the business that are just as pertinent today - even more so; because today many talented young designers are clueless about the ideas Maurice expresses and would benefit greatly from them. In addition; its an easy read: Its broken into subjects and the authors dont get too philosophical. Most of the material is clear; concise and helpful to anyone working in animation.5 of 5 people found the following review helpful. A must have book on the best layout artist!By CustomerMaurice Noble was the biggest influence on me in my decision to enter the animation arena. Maurice created most of the layouts (the backgrounds) for Chuck Jones during the classic Warner Bros. cartoons era. As a kid; I would specifically look for Maurices and Chucks names to appear in the credits; because I knew it was going to be a great cartoon.I now have a wonderful companion book to Frank Ollies "The Illusion of Life" as a valuable learning guide to study the masters of animation.