Have you ever wondered why some wedding photographers succeed; when many others fail? Why some prosper; while others struggle to make a profit? Or how some can retire young; while others can never afford to stop? In this book; Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement.This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success; both for photographers just starting out and seasoned wedding pros alike.* Discover how to master every aspect of photographing a wedding* Develop your style; and learn new shooting techniques* Understand how to read and use light quickly and effectively* Get to grips with selling; marketing; postproduction and product design* Improve your customer experience and increase your product value * Manage your time and become a more effective photographer* Learn financial mastery and how to avoid financial misery* Fast track your career and unleash your potential"This isnt just another professional guide; its a blueprint for success. Becoming a wedding photographer is the easy part. Whats difficult is joining the elite; the top wedding photographers who earn big money. Even then its not enough to be a good photographer. Youve got to be good at everything else; too. Thats where this book comes in." Christopher Wordsworth; professional photographer; author and journalist."Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."Michael J. Marmur; MBA. President - Special Event Photography; CanadaDamien Lovegrove has created a highly respected; world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource.
#4617184 in eBooks 2012-12-06 2012-12-06File Name: B00AZ4O8CW
Review
11 of 11 people found the following review helpful. An EXCELLENT book; both for technique and inspirationBy GregoryI must admit that I am addicted to photography books. I have more than my bookcases can hold; and yet I continue to buy more; in the eternal quest for the perfect book about photography; while there is no such thing as the perfect book; I am happy to report that many have come very close to this designation. Among my favorites are ALL of Joe Mcnallys books; several of Michael Freemans (although his recent Photo School Fundamentals is NOT among them); Ansrl Adams The Print and The Negative; and Light:science and Magic.am very pleased to report that The Art of the Photograph is the newest addition to my list of favorites. Art and Rob cover all he usual suspects ; such as use of line; color; and so on; but they do so in a way which is fresh and engaging. No significant amount of space is wasted covering the usual cliched content which is predictably found in most books (like the rule of thirds; the bigger the light the softer the shadows; the sunny sixteen rule; and so on); I dont know how to describe the approach they have taken except to say that it is profoundly different and far more effective; at least for me. Virtually every page had some nugget of information that made me slap my forehead and say; "wow."And of course the photography is absolutely stunning. Art Wolfe is a true master; and his photos are a sheer joy to view. This is easily one of the top three books (for ANY skill level) in my library; and I am so grateful to have found it. You will be too.19 of 20 people found the following review helpful. This is THE book to haveBy Kindle CustomerIf you were to buy only one book to inspire your photography and take it to the next level; The Art of the Photograph is the book to have. This magnificent book was created by the unbeatable combination of master photographers Art Wolfe and Rob Sheppardmdash;specifically; it offers you photos by Art Wolfe and his stories about how he learned and now approaches his craft; along with Rob Sheppardrsquo;s text. Having had personal experience of Robrsquo;s thorough and enthusiastic teaching; I can say that he is up to form in this book.What makes Art Wolfersquo;s photographs the ideal visual material for this bookmdash;aside; of course; from his being one of the most outstanding photographers in the world todaymdash;is the amazing variety of subjects he captures. He travels the world; photographing everywhere from the Palouse to Antarctica; photographing people; landscapes; even abstracts. In fact; he advises you not to limit yourself by self-identifying as a particular type of photographer but; instead; to be open to everything. One of the valuable concepts Irsquo;ve learned from the book is to be looking for the photograph; not for the subject.The chapters are titled ldquo;Finding Inspiration;rdquo; ldquo;Discovering the Subject;rdquo; ldquo;Constructing the Image;rdquo; ldquo;Camera and Lens;rdquo; ldquo;The Elements of Design;rdquo; ldquo;Color and Black-and-White;rdquo; ldquo;Light and Composition;rdquo; ldquo;Creative Solutions;rdquo; ldquo;The 10 Deadly Sins of Composition;rdquo; and ldquo;Equipment and Workflow.rdquo; The chapters offer springboards to help you formulate your own philosophy of and approach to photographing; this is not a ldquo;how tordquo; book of the technical aspects of photography.One of the great strengths of The Art of the Photograph is that it is conceived; in part; as a dialogue between the authors and the reader. This is vitally important. If yoursquo;re going to teach something as complex as Essential Habits for Stronger Composition (the bookrsquo;s subtitle); you have to provide the opportunity for the student to appropriate the material for themselves; to reflect on how it applies to them. This is achieved by questions for reflection at the end of each chapter. So; do keep a notebook as you make your way through the book; not only to jot down your reflections but also to make a note of concepts that pop out at you as particularly important.One of my favorite parts of the book (as well as the most challenging) is Chapter 9; ldquo;The 10 Deadly Sins of Composition.rdquo; Here is your moment of honest reckoning; as you acknowledge which of these sins you are guilty of. Come to terms with those ldquo;sinsrdquo; of yours; improve your work accordingly; and yoursquo;re well on your way.One word of caution; and I highlight this because inevitably someone is going to criticize the book for something it wasnrsquo;t intended to do: Aside from basic exposure information; Art does not go into detail about how he captured and processed each photo. Thatrsquo;s not the point of having the photos in the book: the point is deftly expressed by another master photographer; Dewitt Jones; in his foreword: ldquo;Donrsquo;t analyze them; just experience them. You are in the presence of one of the finest photographers of our time; let his images instruct you. Let your eyes understand the lessons that the text will eventually teach your brain.rdquo; In other words; make the photos and their individual elements your own; let them help you to be an active learner rather than a passive recipient of information.Not only is The Art of the Photograph an indispensable resource for the individual learn-on-your-own photographer; but it would also be an invaluable text for a college-level course on composition for photography majors. Professors in art programs; take note.0 of 0 people found the following review helpful. I just did not like this book and didnt find it very helpful but ...By PhotoculturistI just did not like this book and didnt find it very helpful but it is likely due to personal taste. I just want to take nice photographs and was hoping to learn more about composition and angles; etc. This book does that but all of the lessons seem to involve making things abstract art. Zooming way in on mountain ranges so just the tip of the peak fills the frame; then turning it black and white and flipping it upside down. Taking macro shots of cracks in the ground and turning them black and white. Taking wide angle shots of a single brick in a wall and flipping it vertically. I understand some of the thought process but these are not the kind of photographs that appeal to me and I cannot figure out how to adapt the information to my own uses. I