Whether a marketing campaign or a museum exhibit; a video game or a complex control system; the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything; designers have always had to scramble to find the information and know-how required to make a design workmdash;until now.Universal Principles of Design; Revised and Updated is a comprehensive; cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate; it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20rdquo; rule to chunking; from baby-face bias to Occams razor; and from self-similarity to storytelling; every major design concept is defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers; engineers; architects; and students who seek to broaden and improve their design expertise.
#56577 in eBooks 2010-01-01 2010-01-01File Name: B00A3T5UO4
Review
0 of 0 people found the following review helpful. Amazing book. I wish 2 thingsBy NeilAmazing book. I wish 2 things: 1) that I had known about this book about 10-12 years ago and 2) that Greenwald would do a follow up on the bands he talked about/to in this book. I think that would be VERY interesting.0 of 0 people found the following review helpful. the real deal for emoBy Peter C. SmernoffAndy Greenwald writes with love and knowledge. He doesnt thinkevery last emo record is pure outpouring--after all; its still a marketedproduct. But; savvy as he is; he also finds art among the Hot Topicposeurs; and lets us know why; love them or hate them ; Weezer andDashboard Confessional are such seminal bands.0 of 0 people found the following review helpful. Do you really know who you are?By walkuhThis is one of my favorite books; but I had loaned it out previously and lost track of it. Greenwald is on point with the history; passion; and impact of emo music. highly recommended to any fan of music; particluarly those who came of age in the 90s and early 2000s. Chris Carraba profile might have been the most interesting section.