From one of the most provocative entrepreneurs of our time; Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide thatrsquo;s perfect to ldquo;educate the next generation of dreamersrdquo; (Kirkus Reviews).As instructive as it is innovative; Unlabel empowers you to channel your creativity; find the courage to defy convention; and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success; growing from a misfit kid airbrushing T-shirts in his parentsrsquo; garage to the bold creator of two hugely successful branded platformsmdash;Ecko Unltd. and Complex Media. As Ecko explains; itrsquo;s not enough to simply merge your inner artist with business savvy; you must understand the anatomy of a brand; starting with its authentic spine. With Unlabel; you will discover your own voice by overcoming fear; take action and deliver on your promises; understand why failure is essential; learn how your product or service makes people feel; and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand; and a roadmap for growing a bootstrap start-up into a sustainable business.
#295144 in eBooks 2013-10-01 2013-10-01File Name: B00A28IC7I
Review
0 of 0 people found the following review helpful. This is not a book to use for a class ...By CustomerThis is not a book to use for a class. To me it is more of a book for some reading on transportation systems and how they have evolved.3 of 4 people found the following review helpful. UnrealisticBy Tom1964This book is unrealistic. It looks at several small transportation systems with boutique-like endearing qualities and then attempts to contrast them with the industrial strenght systems in major metro areas. I kind of felt like my school was using this book to do the author a favor since what he wrote doesnt have a lot of practical application outside of small tourist area public tranportation systems.0 of 1 people found the following review helpful. Five StarsBy Benjamin SotoQuiet interesting. However; I was looking for solar cell induction in the transportation system.