This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers; gatekeepers; and promoters of fashion trends; the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment; economic development; and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning; each chapter includes key words; summaries; engaging case studies; discussion questions; and suggested class activities. Using this book as a guide; students will develop an understanding of the process; methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
#3020340 in eBooks 2012-09-30 2012-03-18File Name: B00BWAZBS8
Review
0 of 0 people found the following review helpful. Developing Intuition Beyond Reading; Essential Study for Doing the WorkBy Ralph Cook"The Musical from Inside Out" by Stephen Citron is a "must have". It should be reprinted and be included in every college and universitys program in Musical Theater and used as a reference in Music Theory. Whereas some authors confuse "through-composed" with "through-sung"; Stephen Citron sets the difference succinctly (page 215). Serious playwrights; librettists; and composers for musical theater should have thoroughly digested the content of this book; and Richard Kislans "The Musical"; and Cohen and Rosenhauss "Writing Musical Theater"; and Aaron Franlels "Writing the Broadway Musical". Also Oscar Hammersteins 1949 book "Lyrics" offers some unsurpassed wisdom. Cheers!1 of 1 people found the following review helpful. Excellent Primer on the Creation of a MusicalBy Great ApeIgnore the negative reviews of this book. If you are considering writing your own musical; or even staging one; this book has a great deal of extremely helpful information. Mr. Citron breaks down the components of musicals from the libretto to the musical composition in a clear; concise manner. Along with a plethora of examples from real life; he is quite clear on one point: what he is putting forth are methods that are the mainstay of musical theater; but by no means the only methods.Those who reviewed this book and stated he "knows doesnt understand the art form" are being ridiculous; Mr. Citron graduated from Julliard and taught at the Carnegie Hall Studio. He knows his stuff.14 of 18 people found the following review helpful. MediocreBy Scott E. MillerThere is some good information in this book but its also riddled with factual errors and a real misunderstanding of several important musicals. I dont know why this guy is writing a book about musical theatre; because he really doesnt understand the art form very well and many of the historical details are just wrong...